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La Découverte
EAN : 9782707196316
Shaping : BROCHE
Pages : 656
Size : 154 x 240 mm
THE SECRET HISTORY OF SPORT

Collection : Cahiers libres
Release date : 07/02/2019
This work explores the two centuries of history behind the Mohamed Alis, Pelés and Federers.
These seldom mentioned shadowy figures ~~ agents, managers, coaches, entrepreneurs, financiers, journalists, bookmakers, dealers – have had more influence than anyone else on the evolution and practices of the sports industry.
Figures like Horst Dassler, ex-owner of...
This work explores the two centuries of history behind the Mohamed Alis, Pelés and Federers.
These seldom mentioned shadowy figures ~~ agents, managers, coaches, entrepreneurs, financiers, journalists, bookmakers, dealers – have had more influence than anyone else on the evolution and practices of the sports industry.
Figures like Horst Dassler, ex-owner of Adidas, inventor of sports marketing, maker of kings, money and champions. Or those Italian doctors who, in the 1950s developed the science of doping and corrupted cycle racing and many other disciplines. Or Avery Brundage, president of the IOC from 1952 to 1972, who fiercely opposed the boycott of the Munich Olympic Games (1936) on the grounds that sport is apolitical.
This work brings out of the shadows the figures hidden in the offices, lobbies and back rooms as well as the forgotten, the pariahs, the nobodies and losers without whom sport could never celebrate the winners.
 
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EAN : 9782707196316
Shaping : BROCHE
Pages : 656
Size : 154 x 240 mm
La Découverte