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EAN : 9782707186096
Code sériel : 422
Shaping : EPUB2
DRM : Watermark (Tatouage numérique)
PERSUASION WITHOUT MANIPULATION

Release date : 05/02/2015

This book draws its inspiration from the ancient Greek and Roman techniques of Rhetoric. Antique rhetoric had two concerns: efficiency and ethics, both far removed from the idea of manipulation, now prevalent in our communicational environment. This pragmatic guide begins by the key elements of the art of persuasion, before dissecting some manipulation techniques and pointing out their questionable effectiveness, and subsequently developing an « argumentation preparation procedure».

EAN : 9782707186096
Code sériel : 422
Shaping : EPUB2
DRM : Watermark (Tatouage numérique)
La Découverte