Le Capitalisme woke | Anne de Guigné

EAN : 9782258197916

Shaping : BROCHE

Pages : 208

Size : 120 x 210 mm

Voir la fiche produit

Woke Capitalism

Anne de Guigné

Collection : La Cité

Release date : 03/03/2022

These days, companies are expected to embody values and to contribute to the grand project of a better society. Paralysed by the fear of doing things wrong, intimidated by the injunctions of woke culture, prey to the contradictions of consumers who expect ‘guidance’ from them, companies are caught up in... These days, companies are expected to embody values and to contribute to the grand project of a better society. Paralysed by the fear of doing things wrong, intimidated by the injunctions of woke culture, prey to the contradictions of consumers who expect ‘guidance’ from them, companies are caught up in a moral conception of business. In this investigation, Anne de Guigné denounces the turn that capitalism has taken and highlights the shortcomings - indeed the bankruptcy - of public policies aimed at manufacturing the society of tomorrow. Her essay sheds light on the business world at a time when it is contending with new injunctions concerning production (organic, sustainable, etc.), the treatment of staff (gender equality, recognition of minorities), and their relationship with consumers who are demanding a sense of purpose.

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Voir la fiche produit

EAN : 9782258197916

Shaping : BROCHE

Pages : 208

Size : 120 x 210 mm

See the product page